LAWIN

Marketing

Marketing

Joint Marketing Arrangements with Special Groups and the Electronic Commerce

Joint Marketing Arrangements with Special Groups in the Online Business Law

Literature Review on Ethics and Marketing

In the Encyclopedia of Public Administration and Public Policy, [1] Ali Besharat, Ryan J. Langan, Francois A. Carrillat and Daniel M. Ladik provide the following summary about the topic of Ethics and Marketing: Ethical issues are ever-present within the field of marketing. In today’s rapidly evolving business environment, we find that many marketing professionals are ill-equipped to deal with the ethical challenges they face. This entry explores the complex ethical issues that arise in marketing, by categorizing them into the four functional areas of marketing (price, product, place, and promotion). The discussions within each of the “4 Ps” of marketing are then investigated from both a positive and normative perspective. By adopting this approach, the authors are able to highlight common ethical issues in marketing using real-world examples and provide a framework for readers to consider when dealing with ethical dilemmas. The conceptual insights and ethical frameworks found in this entry make it a valuable resource for practitioners, students, and academicians.

Customer Lifetime Value: Global Marketing Issues, the Law and other Social Sciences

This article indicates the prospect of Customer Lifetime Value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the workforce to effectively improve customer relationships. CLV can be a crucial perspective for costs to be associated with the promotions and communications to attract the new customers and retain the existing customers. CLV can help individuals estimate a customer’s monetary worth to a business after factoring in the value of the relationship with a customer over time. The article argues that promoting CLV has the potential to enhance marketing performance and reach strategic goals in global marketing.[1]

Introduction

Marketing

This entry provides an overview of the legal framework of marketing , with a description of the most significant features of marketing at international level.

Related Work and Conclusions

Resources

See Also

  • Credit Union
  • Cooperative
  • Collective

Resources

See Also

References (Papers)

  • Student-Athletes Put Full-Court Pressure On The Ncaa For Their Rights, 15 J. Marshall Rev. Intell. Prop. L. 276 (2016), Taylor Riskin, Jan 2016
  • Technical And Legal Approaches To Unsolicited Electronic Mail, 35 U.S.F. L. Rev. 325 (2001), David E. Sorkin, Jul 2015
  • Here We Are Now, Entertain Us: Defining The Line Between Personal And Professional Context On Social Media, 35 Pace L. Rev. 398 (2014), Raizel Liebler, Keidra Chaney, May 2015
  • Bad News Birkins: Counterfeit In Luxury Brands, 14 J. Marshall Rev. Intell. Prop. L. 249 (2015), Colleen Jordan Orscheln, Jan 2015
  • Effectively Regulating E-Cigarettes And Their Advertising—And The First Amendment, Eric N. Lindblom, Jan 2015
  • Fixing Failure To Warn, Aaron D. Twerski, James A. Henderson Jr., Jan 2015

Resources

Notes and References

  1. Kijpokin Kasemsap, “Customer Lifetime Value: Global Marketing Issues” (Encyclopedia of Information Science and Technology, 4th Edition, Information Resources Management Association, 2018)

Resources

Notes and References

  1. Entry about Ethics and Marketing in the Encyclopedia of Public Administration and Public Policy (2015, Routledge, Oxford, United Kingdom)

See Also

Further Reading

  • Global Encyclopedia of Public Administration, Public Policy, and Governance (2018, Springer International Publishing, Germany)

Resources

See Also

  • PPC Advertising
  • Social Networking
  • Online Business Law
  • Internet Law
  • Spam
  • Startups
  • Internet Tax
  • Crossborder Commerce
  • Technology Law
  • Terms of Use

Hierarchical Display of Marketing

Trade > Marketing
Business And Competition > Business organisation > Business policy > Social labelling
Business And Competition > Competition > Restrictive trade practice > Vertical agreement > Marketing restriction
Business And Competition > Business classification > Branch of activity > Distribution business
Education And Communications > Communications > Communications policy > Public relations
Trade > Distributive trades > Distributive trades
Trade > Distributive trades > Distributive trades > Customers

Marketing

Concept of Marketing

See the dictionary definition of Marketing.

Characteristics of Marketing

[rtbs name=”xxx-xxx”]

Resources

Translation of Marketing

Thesaurus of Marketing

Trade > Marketing > Marketing
Business And Competition > Business organisation > Business policy > Social labelling > Marketing
Business And Competition > Competition > Restrictive trade practice > Vertical agreement > Marketing restriction > Marketing
Business And Competition > Business classification > Branch of activity > Distribution business > Marketing
Education And Communications > Communications > Communications policy > Public relations > Marketing
Trade > Distributive trades > Distributive trades > Marketing
Trade > Distributive trades > Distributive trades > Customers > Marketing

See also

  • Marketing campaign
  • Marketing policy
  • Marketing structure

Hierarchical Display of Marketing

Trade

Marketing

Concept of Marketing

See the dictionary definition of Marketing.

Characteristics of Marketing

[rtbs name=”xxx-xxx”]

Resources

Translation of Marketing

Thesaurus of Marketing

Trade > Marketing

See also

  • Economist
  • Economics science researcher
  • Economics analyst
  • Business economist

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