Public Relations

Political Campaign How Campaigns are Conducted Professional Public Relations

Introduction to Professional Public Relations

Hired campaign consultants typically direct modern political campaigns. These individuals have taken the place of the political bosses and party chiefs who masterminded campaigns during the 19th and early 20th centuries. Most campaign consultants now specialize in politics, although some also come from the ranks of corporate advertising and public relations. Campaign consultants conduct public opinion polls, produce television commercials, organize direct-mail campaigns, and develop the issues and advertising messages the candidate will use to mobilize support. Some consultants have become powerful political figures in their own right. For example, President George W. Bush’s political consultant, Karl Rove, became a major force in the Bush administration, helping shape the president’s political agenda as well as his campaign.” (1)

Resources

Notes and References

Information about Professional Public Relations in the Encarta Online Encyclopedia

Black, Sam, ed., Public Relations in the 1980s: Proceedings of the Eighth Annual Public Relations World Congress ( Pergamon, 1979.).
Cutlip, Scott, Center, Allen and Broom, Glen, Effective Public Relations ( Prentice Hall, 2000.).
Franklin, Bobet al., Key Concepts in Public Relations ( Sage, 2009.).
Heath, Robert, ed., Handbook of Public Relations ( Sage, 2001.).
L’Etang, Jacquie, Public Relations, Concepts, Practice and Critique ( Sage, 2008.).
Lieber, Paul S. “Moral Development in Public Relations: Measuring Duty to Society in Strategic Communication,” Public Relations Review v.34/3 : , 2008.
McNaughton, Melanie Joy “Guerilla Communication, Visual Consumption, and Consumer Public Relations,” Public Relations Review v.34/3, 2008.
Morris, Trevor and Goldsworthy, Simon, Public Relations for the New Europe ( Palgrave Macmillan, 2008.).
Rademacher, Lars, Public Relations und Kommunikationsmanagement: Eine medienwissenschaftliche Grundlegung [Public relations and communication management] ( VS Verlag für Sozialwissenschaften, 2008.).
Solis, Brian and Breakenridge, Deirdre, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR ( FT Press, 2009.).
Sriramesh, Krishnamurthy and Vercic, Dejan, The Global Public Relations Handbook: Theory, Research, and Practice ( Routledge/Taylor and Francis Group, 2008.).
Tench, Ralph and Yeomans, Liz, eds., Exploring Public Relations ( Prentice Hall, 2006.).
Riel, Cees van and Fombrun, Charles, Essentials of Public Relations ( Routledge, 2007.).
Xifra, Jordi; Huertas, Assumpcio “Blogging PR: An Exploratory Analysis of Public Relations Weblogs,” Public Relations Review v.34/3, 2008.

Hierarchical Display of Public relations

Education And Communications > Communications > Communications policy
Trade > Marketing > Marketing
Politics > Politics and public safety > Politics > Interest group
Trade > Marketing > Marketing > Advertising
Politics > Politics and public safety > Public opinion
Business And Competition > Business organisation > Business policy