Social Media Use

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Social Media Use

Effective Cultural Communication Via Information and Communication Technologies and Social Media Use, the Law and other Social Sciences

Cultural organizations need to adopt contemporary methods and ways of communication for heritage management. Raising people's interest for cultural heritage may take place via the implementation of innovative communication tools that allow for engagement to take place. Research though has shown that cultural organizations are more reluctant than firms are to implement a two-way communication process with new technologies and social media. Do cultural organizations employ Information and Communication Technologies (ICTs) and new media in an interactive approach? this topic aims to illustrate the significance that should be attributed to innovation through the use of technology for communication purposes by cultural organizations. The way communication trends take place in the field of cultural management and communication is presented, along with an overview of the technological outlook that can be invaluable. The use of innovative communication tools that are employed by cultural organizations for their communication strategies has been little researched as a topic.[1]


Notes and References

  1. Androniki Kavoura, Stella Sylaiou, “Effective Cultural Communication via Information and Communication Technologies and Social Media Use” (Encyclopedia of Information Science and Technology, 4th Edition, Information Resources Management Association, 2018)

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