Shop in Shop

Shop in Shop in International Trade

Meaning of Shop in Shop, according to the Dictionary of International Trade (Global Negotiator): In retail business this concept is used when brand owner (usually a multinational company) takes space in another retailer's store and fits it out to provide selling space to show its products. There are benefits to both, brand owners and retailers (e.g. shared costs, shared marketing and demand-generation, and speed to market).