Product Line Cycle

International Legal Research

Information about Product Line Cycle in free legal resources:

Treaties & Agreements

International Organizations

Jurisprudence $ Commentary

European Union

IP Law

Product Line Cycle

Summary of Product Line Cycle

The concept that a product undergoes three stages of development: (1) new product (a firm introduces a new product or significant differentiated product and for a period of time enjoys a virtual monopoly), (2) growth product (the product is imitated and produced by several firms; nonprice competition ensues and efforts are made toward differentiation), and (3) mature product (the product is widely recognized, although brand identifications become blurred; competition is based on price).

(Main Author: William J. Miller)

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