Summary of Orientation Price
As used in conjunction with the Common Agricultural Policy of the European Economic Community it is the target price (read this and related legal terms for further details) for cattle and calves, i.e., the equilibrium price for a commodity that the EEC wishes to see maintained. Theoretically, this price will permit an acceptable return for producers within the EEC without imposing a burden upon consumers. The orientation price is also known as the guide price.
(Main Author: William J. Miller)