Higher Education

A Framework for Profiling Prospective Students in Higher Education: Prospect Profiling in Higher Education Marketing, the Law and other Social Sciences

Internet became a primary source of valuable information for everyone over a decade. Before purchasing a higher education program, prospects invest a significant amount of time researching about a different program. this topic intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extract a theoretical model analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.[1]

Access

The OECD thematic review of tertiary education (Davis et al., 2006) reported that:

“large inequalities in access to tertiary education by social origin still persist in Finland. Participation rates in university education among young students (aged 20-24) differ considerably according to the educational background of their parents. The relative chance of entering university education has remained at least ten times higher during the last decades for those coming from academic home background compared to students from less educated families. The expansion of the tertiary system appears to have narrowed the relative advantage of an academic home background to seven-fold.”

Resources

Notes and References

Santhosh lakkaraju, Deb Tech, Shuyuan Deng, “A Framework for Profiling Prospective Students in Higher Education: Prospect profiling in higher education marketing” (Encyclopedia of Information Science and Technology, 4th Edition, Information Resources Management Association, 2018)

Allen, W. R. (2005). A forward glance in the mirror: Diversity challenged access, equity and success in higher education. Educational Researcher 34, 18-23.
Astin, A. W.; Oseguera, L.. (2004). The declining “equity” of American higher education. Review of Higher Education 27, 321-341.
Clancy, P.; Goastellec, G.. (2007). Exploring access and equity in higher education: Policy and performance in a comparative perspective. Higher Education Quarterly 61(2), 136-154.
Coates, H.; Krause, K.. (2005). Investigating ten years of equity policy in Australian higher education. Journal of Higher Education Policy and Management 27, 35-47.
Davies, J.; Weko, T.; Kim, L.; Thulstrup, E.. (2006). OECD Thematic Review of Tertiary Education. Finland Country Note. Paris: OECD.
DEST (Department of Education, Science and Training ) (2006). Students 2005: Selected Higher Education Statistics.
Ebersold, S.; Evans, P.. (2003). Disability in Higher Education. Paris: Organisation for Economic Co-operation and Development.
HEFCE (2007). Strategic Plan 2006-2011. Bristol: Higher Education Funding Council for England.
James, R.; Wyn, J.; Baldwin, G.., et al. (1999). Rural and Isolated Students and Their Higher Education Choices: A Re-Examination of Student Location, Socioeconomic Background, and Educational Advantage and Disadvantage. Canberra: Australian Government Publishing Service.
Schnitzer, K.; Isserstedt, W.; Mussig-Trapp, P.; Schriebe, J.. (1999). Student Life in Germany; the Socio-Economic Picture, Summary of the 15th Social Survey of the Deutsches Studentenwerk (DSW). Bonn: Bundesministerium fur Bildung und Forschung.
Trow, M. (1973). Problems in the Transition from Elite to Mass Higher Education. Berkley, CA: Carnegie Commission on Higher Education.
Trow, M. (2006). Reflections on the transition from elite to mass to universal access: Forms and phases of higher education in modern societies since WWII. In Forest, J.; Altbach, P. (eds.) International Handbook of Higher Education, pp 243-280. Dordrecht: Springer.

Douglass, J. (2007). The Conditions for Admission: Access, Equity and the Social Contract of Public Universities. Palo Alto, CA: Stanford University Press.
HEFCE (2006). Widening Participation: A Review. Report to the Minister of State for Higher Education and Lifelong Learning by the Higher Education Funding Council for England.
James, R. (2001). Participation disadvantage in Australian higher education: An analysis of some effects of geographical location and socioeconomic status. Higher Education 42, 455-472.
Layer, G. (ed.) (2005). Closing the Equity Gap: The Impact of Widening Participation Strategies in the UK and the USA. Leicester: National Institute of Adult Continuing Education.
Naidoo, R. (2007). Higher Education as a Global Commodity: The Perils and Promises for Developing Countries. London: The Observatory on borderless higher education.
OECD (2006). Education at a Glance. Paris: Organisation for Economic Co-operation and Development.
Skilbeck, M. (2000). Access and Equity in Higher Education: An International Perspective on Issues and Strategies. Dublin: Higher Education Authority.

Hierarchical Display of Higher education

Education And Communications > Teaching > Level of education
Education And Communications > Education > Education policy > Selection of pupils
Education And Communications > Documentation > Document > Thesis
International Organisations > European organisations > European organisation > European University Institute
Education And Communications > Documentation > Information service > Library > University library