High Context Cultures

High Context Cultures in International Trade

Meaning of High Context Cultures, according to the Dictionary of International Trade (Global Negotiator): In this type of cultures managers and executives use and interpret more of the elements surrounding the message to develop their understanding of the message. In high context cultures the social status and knowledge of the person and the social setting add extra information, and will be perceived by the message receiver. Examples of high context cultures are countries such as China, Brazil or Saudi Arabia. See business culture; low context cultures. Business Culture Guides by Countries.