Grey Market

Grey Market

Grey Market in International Trade

Meaning of Grey Market, according to the Dictionary of International Trade (Global Negotiator): A situation that consists of unauthorized traders buying and selling a company's product in different countries. Companies confronted with a grey situation can react in many ways. They may decide to ignore the problem, take legal action or modify elements of their marketing mix. The option chosen is strongly influenced by the nature of the situation and its expected duration. See also parallel imports.


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