Franchising

Franchising

Business and Big Data Strategy in Franchising, the Law and other Social Sciences

Franchising has been a popular approach to growing a business. Leveraging big data for growing a franchise business is also getting popular. In this paper, we show that building up a good “family” relationship between the franchisor and the franchisee is the real essence of franchising, and big data strategy shall be designed to enhance and advance the “family” relationship. Specifically, we discuss the strategy of how to make big data “meaningful” in franchising. Future trends on cyber security and sustainability are also discussed.[1]

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  • Research
  • Investigation
  • Legal Research
  • Study

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Notes and References

  1. Ye-Sho Chen, “-Business and Big Data Strategy in Franchising” (Encyclopedia of Information Science and Technology, 4th Edition, Information Resources Management Association, 2018)

Hierarchical Display of Franchising

Trade > Distributive trades > Distributive trades > Retail trade

Franchising

Concept of Franchising

See the dictionary definition of Franchising.

Characteristics of Franchising

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Thesaurus of Franchising

Trade > Distributive trades > Distributive trades > Retail trade > Franchising

See also

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  • List of websites
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  • Franchise contract

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