Complementary Exporting

Summary of Complementary Exporting

An arrangement in which a manufacturer markets his products internationally through the distribution channel of another firm, usually a manufacturer of similar but noncompetitive products.

(Main Author: William J. Miller)

Complementary Exporting and International Trade Economy

In relation to international trade economy, Christopher Mark (1993) provided the following definition of Complementary Exporting: An arrangement in which a manufacturer markets products internationally through the distribution channels of another firm, usually a producer of similar but noncompeting products.