Campaign Strategy

Campaign Strategy in Election Law

Plan of action developed by a candidate or a political party aimed at obtaining the best electoral performance. It covers target audience studies, campaign messages and other elements. This 'road map' is drawn up before the campaign starts and includes a detailed description of the schedule up to the mandatory 'silence period', which is generally 24 or 48 hours before election day. (See: Electoral silence)

Resources

See Also

• Election Law
• Electoral Laws
• Electoral Legislation